Mtv Arabian Challenge - 7403 Words

BSTR/294 ICMR Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, ICMR Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR. All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge â€Å"[†¦]†¦show more content†¦While launching MTV Arabia, William H. Roedy (Roedy), Vice Chairman for MTV Networks and President of MTVI, said, â€Å"Tonight‟s [November 16, 2007] MTV Arabia launch show celebrates one of the most important landmarks in MTV‟s 25-year history. MTV Arabia will reach the largest potential audience of any MTV channel outside the United States. MTV is proud to celebrate the voice of the Arab youth and through our global network we can showcase what this rich and diverse culture is all about to new audiences around the world.†5 BACKGROUND NOTE MTV (short for Music Television), which pioneered the concept of a cable music channel, was launched on August 1, 1981, and marked the commencement of the cable TV revolution. It was promoted by Warner Amex Satellite Entertainment Company, a joint venture between Warner Communications and American Express. In 1984, the company was renamed MTV Networks (MTVN) with its operations confined to the US. At the time of its launch, the MTV channel primarily catered to those in the 12 to 24 age group, airing heavy-metal and rap music. However, over the years, it also launched many sister channels such as VH-1(short for video hits one) which was formed in 1985 to play light popular music; Rhythm and Blues (RB,Show MoreRelatedMtv Networks: the Arabian Challenge1338 Words   |  6 PagesMTV Networks: The Arabian Challenge 1. Question 1 Experts felt that one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just â€Å"one† Arab culture or society. The Arab world is full of rich and diverse communities, groupsRead MoreMtv Networks: the Arabian Challenge4307 Words   |  18 PagesICMR Case Collection Co p y Icfai Center for Management Research MTV Networks: The Arabian Challenge o D . N ot BSTR294 - Teaching Note ï›™ 2009, Icfai Center for Management Research. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means- electronic or mechanical, without permission. To order copies, call +91-40-2343-0462/63 or write to Icfai Center for ManagementRead MoreCase Study : Music Television Networks1182 Words   |  5 Pagesprovide localized content without diluting what MTV stood for. What MTV wanted to do now, was enter the Arabian/Middle Eastern markets where everything is different. However, the company faced the most challenging test in late 2007 with its launch of MTV Arabia in the Middle East, which some experts considered as the biggest launch in the channel s history. While the market in the Middle East offered MTVN huge opportunities due to its huge youth populace, MTV s controversial content that was known forRead MoreAaron Abrams . Professor Harding . Mgt375 . 3/21/17. 1.1220 Words   |  5 Pagesdecent clothes in front of the other sexes. There cannot have sex until marriage. Their cannot use slang language and there are anti-American. MTV has multiple challenge while doing their television show in Saudi Arabia. One of the problem were the language translation. It did not usually translate properly or reveal a very explicit sexual message. MTV still maintain their Western ties which led to most of their shows being censored. Only forty percent of Arabic teenagers watch this program. TheRead MoreArab Culture and MTV708 Words   |  3 PagesMTV Networks launched MTV Arabia in a partnership with Arabian Television Network and as part of a global standard. On one side of the debate, proponents believed that introducing MTV to the region would provide more of an international connection to youth that is craving both information and participation from the West. On the other side, more conservative Islamic elements see the Western cultural influence as decadent and divisive. From a sociological point of view, the sharing of cultures as societyRead MoreEssay on Mtv Arabia1329 Words   |  6 PagesCase Analysis: MTV Arabic Introduction: Music Television or MTV is the pioneer of the concept of a cable music channel. It started in 1981 in United States. This was a mark of the commencement of the cable TV revolution in the history. The primary audience for MTV is those in the 12 to 24 age group. Later on, MTV launched many sister channel, this includes VH1 (video hit one) which shows light popular music, Rhythm and blues which shows Ramp;B, jazz, classics and country music, and lastly NickelodeonRead MoreAssignment 2 Essay2202 Words   |  9 Pagesï » ¿ Analysis of MTV Networks: The Arabian Challenge Introduction With the boom of globalization and the world’s growing love of celebrities, it was about time that the music and youth entertainment industry tapped into the consumer hungry Arabian market. MTV saw this opportunity as a move that could unite the Arabian population by showcasing local talent on a world stage, as well as bringing international stars into the region. The market for an international music channel in the Middle EastRead MoreMtv Networks And The Middle East Essay1953 Words   |  8 Pages Introduction MTV Networks is known as the biggest music television channel in the world embraced a new challenge of introducing their channel to the Arab countries. The thriving of globalization and the world’s growing love of celebrities, MTV executives decided to approach the growing Arabian market with target the music lover and youth entertainment industry. MTV saw this opportunity to gain new market shares and a move that could unite the Arabian population by showcasing localRead MoreMtv : The World Of Art And Entertainment1511 Words   |  7 Pagesinception in 1981, MTV has been a cultural phenomenon as a leading force for pop culture and has changed the world of art and entertainment. The network captured the hearts (and wallets) of millions of young people and quickly built this American cable channel into a global youth cultural mega empire. MTV Networks (MTVN) has developed a prominent global reputation for its ability to provide content without compromising the MTV culture. H owever, the company faced its biggest challenge in late 2007 withRead MoreManagement7125 Words   |  29 PagesBSTR/294 IBS Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for